What's in the BRAND?
As Shakespeare quotes: " What's in a name? That which we call a rose by any other name would smell as sweet ". Isn't it true? Good will is the component which builds up the BRAND value of any organization or person. Well, will that count in the day-to-day changing dynamic corporate world? Does any HR seriously incline towards the individual from a branded company from a list of prospective candidates(with same level of qualification & same level of education background) for a job? Does a job seeker from a branded company has an edge over the other job seekers? This has always been a point of argument between me and my close friend Jeswani. However, i give a damn to the brand "thing". When you have the required skills & capabilities of executing a role responsibly, why the heck any employer will not hire you? Personally i never faced or came across such second-level treatment or never heard from any of my friends of such instance. Yeah brand m...